The Wardah Lightening AR Campaignis a digital campaign that educatesskin enthusiast on Wardah LighteningSeries Regime.

Due to the pandemic, Wardah approached us to create AR Experience through online means.

madebyhumans researched and came up with 4 distinct AR experiences that can both use the product and be used independently. From the AR Experience we tackle one of the biggest problem in skincare which is education on the regime. From this campaign we have successfully achieved 1.8 Millions Impression

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UPDATE: This Campaign has won two awards for the Excellence in Brand Awareness (Gold) and Excellence in Marketing Innovation (Bronze) in the Marketing Excellence Award.