Guess The Place is an AR Ad made for the Vietnamese airline “Vietjet.” It is one of two AB testing research projects in collaboration with Meta where you can guess the location in the background and if you guess right can get a coupon.

The AR Ads feature allows users to purchase the product on the website and enter the coupon that they got from the AR experience. madebyhumans is responsible for consulting on the AR Ads, the creation of the video, and the AR experience.